Coffee Talk Travel

Dear Groovy Readers

10th July 2017


How the hell are ya?

If you’ve been blogging for a long time or since last week, you might have heard something about your target audience or your ideal reader.

And allow me to say something else controversial here, I’ve never had one.  Or it’s always been you.

Reading from wherever you are, drinking whatever you’re drinking.  Whether you’re in a coffeeshop or on your couch.

I don’t care how old you are.  I’ve been all different ages while writing this blog.

I don’t care where you’re from.  I don’t know where I’m from, either.

I don’t care if you have kids.  And if you have them, I don’t care how they came out of you/your wife/your girlfriend, or how you fed them when they got here.  As long you fed them.

I don’t care if got your kids from your gene-pool or an airport or an animal shelter.  They’re your kids.

I don’t care if you drive a wheelchair or a minivan or a Mazda.  Or all three.

I don’t care if you’re sitting in your kitchen in a house in the neighborhood you grew up in, or 4, 000 miles from it.

However.  In order to understand what I write, and where I write from, it might help if you are a 30something, disabled, expatish parent.  Or any combination of those things.  It would be extra groovy if you were outspoken about all of your things, and not defined by any one of them.


Thanks for reading.

Lorna x Why I Don't Have A Target Audience


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  • Reply Aussie Mum Blogger 10th July 2017 at 3:25 pm

    Haha this was such a delight to read. I agree with you, I want to blog about my whole life and even though I’m a mother, I do have a life outside of that too. And having a set targeted audience makes me feel… restricted? I don’t care who my audiences are, they can be anything they want. As long as they take the time to read or comment then I’m jumping up and down! I am all sorts of things: pharmacist, mother, daughter, wife, drug dealer (jokes) and I love so many different things that it’s hard to be defined as just 1 category!

    • Reply Lorna 10th July 2017 at 5:05 pm

      Me, too. Except picture me over here doing my shoulder dance moves. So nice to read you, too.

  • Reply Carol 10th July 2017 at 4:49 pm

    I am none of those things you suggested might help me understand you, but what I am enjoys reading your posts. I think I do not have a target audience either – truth is, I really started my blog to have a place to post pictures to keep up with friends when I traveled (which was not often), then it became my place to post pictures and sound off when I felt like it, and it has pretty much remained that. When the words cry to be freed, then I post.

    • Reply Lorna 10th July 2017 at 5:08 pm

      I shall always read whatever you feel like posting, Carol! x

      • Reply Carol 10th July 2017 at 5:54 pm

        Thank you, Lorna.

  • Reply Beth 10th July 2017 at 5:07 pm

    Well I’m only a 30 somethingish parent but I still get you and your vibe even if i’m not some of the other things! As you already kind of know that we’re oddly similarish in many ways. And I have no ideal target audience either. I went to several blog conferences and got caught up in having to blog to fit with what the popular kids are doing and then I realized, that’s not me. So I blog for me. And it’s enough.

    • Reply Lorna 10th July 2017 at 5:09 pm

      Always. <3

      • Reply Beth 10th July 2017 at 5:19 pm

        <3 <3 <3

  • Reply Gabe Burkhardt 10th July 2017 at 5:43 pm

    10 years ago I could have checked all 3 of those boxes… Now I’m looking forward to a bright shiny AARP card 😉

  • Reply globalhousesitterX2 10th July 2017 at 6:39 pm

    Not a 30 something, don’t have a wheelchair or a child. Though I might just stick around in case, you add to your list “a 50+ quirky female.”

  • Reply SickChristine 10th July 2017 at 6:50 pm

    I mean, really, I saw the word gin and I’ve been hooked ever since. That’s all I needed.

    This was such a great post. Loved it.

  • Reply urbannight 10th July 2017 at 7:24 pm

    HAHA, I am none of those things. I’ve a reader. You talk about books and life. I think that is what caught my attention somewhere in a Freshly Pressed blog years ago. While I read mostly fiction novels, I really like blogs that talk about life and how people face it and get by.

    • Reply Lorna 13th July 2017 at 11:09 am

      Mayhaps I should add a PPS to my earliest blogging friends.

  • Reply JAMES F. O'NEIL 10th July 2017 at 7:33 pm

    Stop over some time at htpps:// (I did drink Blue Sapphire in a previous life. Now I am a Project Semicolon supporter. Take a look there, too. ; ) I enjoy reading your postings. [3 1/2 years sober…]

    • Reply Lorna 13th July 2017 at 11:06 am

      Congrats on 3.5 years. Keep going.

  • Reply Gabi Coatsworth 10th July 2017 at 7:58 pm

    Or you could be a 68-year-old British widow living in the US with a rocking sense of humor who totally gets depression. Just a thought.

  • Reply calmkate 10th July 2017 at 10:48 pm

    oh ok .. seems I need to hit the unfollow button as I’m none of the above … wrong demographic here lol 🙂

  • Reply Shaheen Khan 11th July 2017 at 12:17 am

    30 something expatish parent and newbie blogger. I don’t have a target audience too neither do I understand the whole lot of stats and heavy vocabulary associated with blogging. I don’t care who my readers are as long as they read and find my posts meaningful.

    • Reply Lorna 13th July 2017 at 11:04 am

      Thanks for the connection. I honestly love your blog!

  • Reply Monique 11th July 2017 at 1:40 am

    I think people should blog when they feel like, and for themselves not to impress anyone. you do you. xo

  • Reply Miriam Joy 12th July 2017 at 2:35 pm

    I’m a 20something disabled non-parent who hasn’t moved house since I was a baby except for uni, does that count? 😉

  • Reply Rowena 31st July 2017 at 4:28 pm

    I have working in marketing/communications for almost 30 years and using to use databases and research to identify customer trends and then try to find people who matched that profile. I have quite a few people where we have become friends through blogging and to ensure people keep coming back, there needs to be some reason for them to come back to your blog when they could be doing so much else. I have a few themes I write about: dogs, cooking, family, dance, musi, reading.
    If you have a number of people who follow your blog because for example you both have dogs, kids etc. Love reading similar books.
    I’m falling asleep so I’d better get to bed.
    xx Rowena

  • Reply StephJ 28th October 2017 at 1:24 pm

    I try not to focus on those types of measures to much on my own blog although I do realize that there is a lot of marketing weight to it.I think the best part of blogging for me is a personal expression and I think that would change if I started writing only for a faceless niche out there. It is important to be true to yourself too.

  • Reply Ritu 28th October 2017 at 8:09 pm

    I’m a mum…. but none of the other things listed as a suitable target audience for you but I lurve your blog Lorna!

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